Friday, June 30, 2017

What is Omni-Channel Retailing?

In Omni-Channel Retailing, we will be using all the channels that are available. Omni-Channel Retailing is the evolution of multi-channel retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software.

Setting up of Omni-Channel Retailing is expensive.

What is Contact Center?

Contact center plays a vital role in CRM.

A contact center is a feature provided by an enterprise to manage all their customers related contacts. Customers may contact through Email, phone, internet, etc...

Contact center is different from Call Center because in a call center only telephone calls will be handled by the enterprise.

What is Churn?



Churn rate is sometimes called as attrition rate is the measure of something moving out.

In CRM, churn rate is calculated by number of customers moving out of an organization.

Churn rate should be very less and ARPU should be high.

What is ARPU?


ARPU stands for Average revenue per user (sometimes known as average revenue per unit).
ARPU is calculated by dividing total revenue by number of users.

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